Smart watches
Our early verdict
"Probably one of the best smart watches on the market -
but still not enough to convince us this is a real category."
For
- Clever
interface
- Multiple
sizes
Against
- Slightly
chunky
- Could be expensive
at higher models.
Most of us
expected the Apple Watch to appear in 2015, but it's made a (semi) surprise
launch with the iPhone 6 and iPhone 6 Plus.
It sadly won't be seen until next year though, which means
this is a deliberate ploy by Apple to make sure you're not buying a Samsung, LG
or Moto 360 option in the run up to Christmas.
But there's a pretty good reason for most to
hang on – this is a very stylish wearable indeed.
Apple's clearly aiming this at the fashion market as much as
the person who loves to be an early adopter – given the smart watch market is
still yet to take off, it makes sense to focus further afield in terms of
consumer targeting.
It also packs NFC, allowing it to be used as part of the new
Apple Pay system - something that's either going to be really helpful or a big
turn off to some.
But essentially this is a product that defines a new chapter
for Apple. Well, that's if it's any good, of course.
Design
The Apple Watch is coming in six different versions: there's
the Apple Watch, the Apple Watch Sport and the Apple Watch Edition. And each of
these comes in two sizes, for those that like a larger or smaller device for
their wrist.
You can't call it a lady or man's watch, but there will be
those that do, and it's opened Apple up to a new market in doing so.
While I expected it to be rounded, the fact is the Apple
Watch looks like a small fusion between iPhone 6 and iPod Nano. It's not
unattractive, but it is on the chunkier side of things.
It's rounded at the sides, which works in its favor, and the
very-slightly curved back makes it feel nice, if a little heavy (depending on
the band) on the wrist.
The Edition... edition is a properly heavy device on the
wrist. It's one that will look great but feel like you've spent a thousand
dollars on it. Actually, given we don't know the price of this 18 carat gold
and sapphire watch, that might not be too far off.
The interface is curious, but I really think Apple has done
better than most with the way it's approached interacting with a wrist-dwelling
device.
The Digital Crown is essentially a scroll wheel that lets
you zoom in and out of the interface, so for apps (with a fun new home screen
that looks NOTHING like the iPhone's version, more a spherical look at all the
apps available on the watch) it's a new way of doing things.
The spherical interface is going to take some getting used
to. The demos I saw showed a slightly tricky method of hitting the right area
to open the app you want, leading to needing to use the Digital Crown more
often than not.
It's got a very smooth action, where I expected it to be a
clicking feel (just because that's what you get with a watch). It will be
interesting to see if this becomes embedded as a way of using the Watch, but
anything that takes away from having to touch the screen will be a good thing.
Tapping the crown inwards sends you back to the home screen,
but you can also use the touchscreen on the Watch to interact with apps.
The button below the Digital Crown serves two functions: one
to take you to your contacts, and the other to work as a way into activating
the Watch as a payment vehicle.
The contacts app is interesting, as it allows you to send
things through to your friends that go beyond the normal messaging paradigm.
That said, the Apple Watch is adept at doing the basic smart
watch things: you can make and receive calls from your wrist (with mic and
speaker) and it will scan messages coming in to work out if it can generate an
easy response for you to tap.
So if someone asks 'Fish or Chips for dinner?'
the Watch will ask you to tap Fish or Chips as a reply. Although if it's really
smart, it will offer both as an option
Beyond that though, you can send some really weird things.
For instance, you can draw pictures and send them over (although let's be
honest, you're going to be getting lots of pictures of male genitalia from your
friends sent to your wrist when you're presenting) or a vibration code that
you've predefined with a pal.
Or you can even hit the screen with two fingers to send over
a heart rate image, which vibrates on that person's arm. The graphic is kind of
intense - but it doesn't explain why Apple has offered this.
The Apple Watch is neither a fitness band, watch or fashion
accessory though, despite taking a bit from each of those camps. It's hard to
define what it really is, which means that users may struggle to justify the
purchase.
I think its greatest chance of success is in the health
market, as Apple has made this a decent choice for people looking to get a
little bit healthier.
Not just checking steps or heart rate once in a while, the
watch will be able to help you be a bit less sedentary as well as noting when
you run around and how hard the exertion is.
Of course, it needs an iPhone to work really
effectively, but it works very well autonomously too in terms of tracking the
above.
This partly explains why Samsung has teamed up with Nike to
make the Gear S a running companion – but at least Apple has got its own
internal system to allow for it.
As a smart watch, the Apple Watch is a pretty nifty device
too. Its discreet dimensions mean that while it's obvious when it lights up,
most of the time most won't know you're wearing a smart watch.
It’s annoying needs to be flicked upwards to turn the screen
on – unlike the Android Wear devices which are visible when in standby mode –
and I wasn't able to test this function during my limited hands on time.
The Apple Watch will also come with the ability to pay for
things with the aptly-named Apple Pay – however, this wasn't available for
demo, and therefore I can't work out how the security aspect will be handled.
With the phone you'll need to hold the Touch ID element to
confirm it's you that's paying, and without that on the Watch it's hard to see
how you'll manage it.
If you have to press it on your phone, it kind of makes it
redundant as a mechanism on the watch.
Apple has confirmed that you'll need to charge
this device every day, which is a bit of a shame - with the lack of GPS I was
hoping that it would at least match the competition and only need to be plugged
in every 48 hours.
At least the charger is attractive: it's an inductive option
that clasps to the back of the Watch through magnets. It looks the business,
although it doesn't look cheap to replace if it breaks, unlike a Lightning
cable.
Early verdict
The Apple Watch is a device that many will want to own with
the iPhone 6, as the styling’s match really well, and let's be honest: people
like buying wholeheartedly into the Apple ecosystem.
It's annoying we don't know the price or the exact release
date then, as it's hard to say how successful the Apple Watch will be as a
result. The battery life is a shame, but then again it's not unexpected.
One thing's for sure – now Apple has brought visibility of wearables
to the wider market through the Apple Watch, everyone will benefit through
higher consumer traction.
Will we see everyone wearing one? Probably not, but then
again not everyone owned an iPad or iPhone at the start. This is phase one of a
much longer product game – but the Apple Watch One is a quite good start.
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